Hon. Sigfrido R. Tinga2nd District, Taguig City ICT is a channel for a free and empowered mediaI raise these issues in this chamber not because I can, but because I should. For the last nine years I have been on the receiving end of malicious lies and negative publicity. I have been lambasted many times, in this very same chamber by my political opponents. They are very astute in the art of black propaganda “ Kilala niyo naman sila. Magaling sa dada at sa siraan.” “Kahapon lamang ay may nahuling junkshop operator ang isa sa aming mga barangay, na nagbebenta ng transmission at iba pang pyesa ng sasakyan na pagaari ng lungsod ng Taguig.” These were the same vehicles that our administration turned over to Taguig City Hall’s current tenants. “Sinasabi ko to dahil baka na naman mabaliktad nila ang kwento sa media.” In a little more than a month Taguig has derteriorated into anarchy and chaos, “tapos sa amin ibibintang”
Traditional media is noisy and brash but subject to limitations. And sometimes because of this, facts are mangled and the truth comes out distorted
But lies have a way of running out of steam if they keep coming from the same source. And the presence of so many media channels, both old and new, serve to discredit false accusations. No matter how much our opponents distort the truth; no matter what dirt our opponents can throw at us, they cannot deny our achievements in the management and development of the City of Taguig.
PR has always been a part of our world, and now ICT is providing a new channel for a free and empowered media. It is a medium that should not be taken for granted for we run the risk of being made irrelevant should we do so.
In the U.S. newspaper circulation is in a steep decline, despite an increasing population. Readership of online newspapers and the resultant online advertising spend have gone up significantly. The era of print, TV and radio as our dominant source for news and entertainment will be coming to an end.
Media sources will be battling it out on the internet, were your size and connections are secondary to the way you package content. For better or for worse, the internet is a more democratic and more volatile media channel which makes it difficult to dominate or to censor. Mass media is being replaced by social media.
By the end of this year, 96 % of generation Y (these are today’s below 30 crowd) will have joined a social network. The primary beneficiary of this is Facebook. It took Radio 38 Years to reach 50 million users; TV (13 Years), Internet (4 Years), iPod (3 Years), while Facebook added 200 million users in less than a year. In fact, if Facebook were a country, it would be the third largest country in the world today. Social Media is so pervasive that it has overtaken porn as the #1 activity on the Web
On any given day there are more than 1.5 million pieces of content shared and 2.6 billion aggregate minutes spent on Facebook ; over 100 million YouTube videos viewed; over 900,000 blogs posted; 3,000,000 Tweets and 2,000,000,000 (two billion) Google searches.
So effective is social media in getting its message across that it has permanently changed the rules of marketing There are over 130,000,000 blogs in existence. Of this number 34% of bloggers post opinions about products & brands; while 77% of active Internet users read them. Today, 78% of consumers trust peer recommendations, while only 14% still trust advertisements.
It is truly a brave new world. So while it is easier than ever to reach a large audience, it is harder than ever to really connect with it. “Hindi na pwede yung maingay ka lang at umaasa ka na dahil dada ka nag dada ay papakinggan ka” Successful companies and personalities in social media will have to learn to listen first, before selling. So in the near future we will no longer search for products and services, instead they will find us via social media. “Hindi ka na maghahanap ng gusto mo. Ikaw na ang hahanapin. Kunga ang hilig mo ay
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ICT is a catalyst for poverty alleviationJust as ICT is changing the rules in marketing, it has also dramatically changed the economic landscape. In looking at the difference between developed countries and the also-rans it is fairly obvious that technology has played a large part in the difference in our economies. The digital divide is a big reason for the gap between the haves and the have-nots.
Our consolation here is that technology is not a mineral or a natural resource that is a possession of only a few. Technology can be cultivated and nurtured in one’s culture and economy. And if done properly, technological advancements can become the impetus of wealth sharing amongst classes. ICT is a catalyst for poverty alleviation
Human history has taught us that the strong beat the weak, but lately we are seeing more and more of the smart beating the strong.
Companies such as Google and Facebook did not exist 10 years and yet today have billions of dollars in market capitalization. These companies and others like them have created rags to riches stories amongst its employees and network of partners. As I initially stated in this speech, ICT will become the Philippine’s primary catalyst for economic growth and job creation.
And as the new economy requires new rules for doing business, so should we have new paradigms in the sharing of wealth. The rich getting richer, and the poor getting poorer is a recipe for social unrest. Capitalism must grow a conscience.
Businesses must realize that helping out and building better communities can be more important, and in the long run more profitable than just focusing on the bottom line
I am talking beyond the normal corporate social responsibility that most companies practice. Given the right inducements these companies can be made to participate in the fundamental mechanisms needed for our country’s growth.
SMS taxation has always been a touchy issue with the Telcos, so let them provide free internet access to learning institutions instead so that a win-win-win solution is created.
Give the BPO industry the incentives they require, and in return let them configure and run the country’s 911 help line. And while we are at it private colleges and universities can be given an even lower tax rate in return for them setting aside 20% of their enrollment for deserving public school scholars, so as to decongest our public school system.
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ICT legislationInformation and communication technology are turning the world inside-out and upside down. Old rules and conventions don’t seem to apply anymore.
In these changing times it is okay to be irreverent but not irrelevant, because if you don’t like change you are going to
like irrelevance even less. Kudos must be given to Malacanan on the selection of Secretary Ivan Uy as Chairman of the Commision on ICT.
I go back to world economic forum report that was presented earlier were the Philippines ranked 85th of a 133 countries. Many of those factors we can address:
Is Government Ready?Burden of government regulation -113th
Total tax rate – 95th
Time required to start a business - 115th
No. of procedures required to start a business – 122nd
Effectiveness of law-making bodies - 116th
Government prioritization of ICT – 97th
Gov’t. procurement of advanced tech. products – 119th
Importance of ICT to gov’t vision of the future – 96th
Is the Legal System Ready?Intellectual property protection – 98th
Efficiency of legal framework in settling disputes - 123rd
Is the Infrastructure Sufficient?Number of telephone lines – 104th
Residential monthly telephone subscription – 117th
Business telephone connection charge – 87th
Business monthly telephone subscription – 119th
Secure Internet servers - 86th
Internet bandwidth – 94th
Internet users - 107th
Electricity production -102nd
Is the Educational System Ready?Availability of scientists and engineers – 95th
Quality of scientific research institutions – 102nd
Education expenditure – 118th
Quality of math and science education – 94th
Local availability of research and training – 83rd
University-industry collaboration in R&D – 89th
Internet access in schools - 66th
Are we ready for the future?Creative industries exports - 37th
High-tech exports - 7th
As I was clearing out my office for my move to congress found a floppy disk on my desk. It guess it just serves to remind me how much has changed in that span of time.
Ladies and Gentlemen, the one thing that remains constant is change. And if we are going to dream big and go after big goals, then we have to make big changes. And you cannot make big changes by taking tiny steps.
“Dati walang may alam kung saan ang Taguig. Pinagtatawanan kami… Ngayon pwede na kaming taas noo magmalaki kahit kanino na ito ang bayan namin.”
I have been in Congress for two weeks and it has already been a different experience. I have heard the term Circus Maximus used to describe our group, but I also see that we have the potential to do more than any other congress before us, not because of the personalities we have here but because of the times we live in.
It is important to remind ourselves that this really isn’t about technology… it is about people… it is about the little guy, with
a whirlwind of ideas, who is trying make a difference in this world.
This congress should be about that little guy. About giving that little guy the break he or she needs. Just like the little guy who grew up in poverty, but is now the pound for pound boxing champion of the world. Or the little guy who uses his” kariton” to bring education to the poor kids on the street. Or the little guy who worked his way up the ladder, and through hard work and good performance is now chairman of the Commission of Information & Communication Technology – Kudos Malacanang on the appointment of Secretary Ivan Uy, great choice.
That ladies and gentlemen is the task that is set before us. To transform this country into a democratic, socially just, globally competitive, self reliant and progressive economy.
If a poor, skinny lad from General Santos could become world champion; and if a small, unheard of town along Laguna de bay could become a global investment destination. I don’t see why we can’t make this country into a nation we can all be proud of
The best way to predict the future is to invent it.